Effectively communicating your corporate philanthropy efforts encompasses so much more than just taking a picture of business executives standing around a big, fake check. That’s why Schumacher Creative, a cause marketing and public relations agency headquartered in St. Louis, was founded.

Our firm’s motto is “Good works. Great Results.” We help corporations, as well as foundations, craft their giving strategies and messages to deliver meaningful results. We develop programs for our clients that resonate with the media, employees, consumers and stakeholders, and demonstrate the positive social impact that businesses like yours have in the community.

Our team also assists non-profits with their strategic brand messaging and marketing/development campaigns. When appropriate, we leverage our relationships and expertise with both for-profits and non-profits to bring these two types of entities together to create mutually beneficial cause-marketing campaigns.

Cause marketing is an innovative way in which companies and non-profits integrate social and environmental issues into their brand’s marketing strategies to generate both bottom-line business and social benefits. This area of marketing is expected to go grow over 6.1 percent in 2010. Why? Simply put, cause marketing works.

According to research, more than 83 percent of consumers are willing to change consumption habits to make tomorrow’s world a better place and 41 percent of consumers believe companies can best improve brand perceptions by increasing their corporate philanthropy.